Council for Disability
Income Awareness
+ About
The national nonprofit Council for Disability Income Awareness (CDIA) has a singular mission: to educate working Americans about the very real risk and financial consequences of an extended absence from work due to illness or injury. In fact, the odds are nearly one in four that a 20-year-old today will be unable to work for at least a year because of a health issue before they reach retirement. We partner with the CDIA to raise awareness among workers, employers, and financial advisors about the critical importance of disability income planning.
+ Is Your Income Protected?
CD+M serves as the marketing and communications partner for the Council for Disability Income Awareness (CDIA), helping to advance the organization’s mission to increase awareness and understanding of income protection among consumers, financial professionals, and industry stakeholders.
Our team leads content strategy, campaign development, website management, email marketing, social media, webinar promotion, and video production. A recent example is the Protect Tomorrow Today campaign, a multi-channel initiative designed to encourage conversations around income protection through educational articles, expert videos, social media content, email outreach, and paid advertising.
The campaign combined thought leadership with targeted digital promotion to expand awareness and drive engagement across multiple platforms. Through strategic content development and integrated marketing efforts, CD+M helped position CDIA as a leading voice in the income protection industry while providing members with resources to educate clients and prospects.
Recent campaign efforts generated more than 5 million impressions, drove more than 33,000 new website users, and significantly expanded engagement across social media, email, and digital channels.
+ Other Work
