Maine’s MidCoast
& Islands
+ About
Maine’s MidCoast & Islands (MMI) is a non-profit, state-funded organization promoting tourism to the region, from Brunswick to Searsport to Vinalhaven, and inland to Union and Freedom. With lighthouses, mountains, rocky shores, picturesque harbor villages and world-class dining, the MidCoast has all the best that Maine can offer, and is centrally located, north of Portland and south of Acadia National Park. We partner with MMI’s board of directors to encourage tourist visits, raise awareness, and grow their enthusiastic audience across all marketing channels.
+ Discover the Middle of Amazing
For more than seven years, CD+M partnered with Maine’s MidCoast & Islands to promote one of Maine’s most visited tourism regions. Acting as an extension of the organization’s marketing team, CD+M provided strategic planning, creative development, content creation, media buying, website management, and visitor engagement support.
Our work included the development and launch of a redesigned tourism website, production of the region’s annual visitor guide, management of social media and digital advertising campaigns, creation of original video and written content, and development of an interactive Route Planner designed to help travelers discover local businesses, attractions, events, and outdoor experiences throughout the MidCoast region.
Through an integrated marketing approach, CD+M helped strengthen the region’s digital presence and provide visitors with the tools and inspiration needed to plan their trips. Since launching the new website in 2024, the site has attracted more than 166,000 users and generated over 212,000 page views. The interactive Route Planner has also been viewed nearly 17,000 times, helping connect travelers with destinations and experiences across the region.
+ Other Work
