+ Children don’t come with
 instruction manuals

Choosing a pediatrician is one of the most important decisions a parent will make. Raising a child comes with countless decisions, and parents need a doctor they can trust to support their family’s health every step of the way.
InterMed Pediatrics partnered with us to raise awareness and help more southern Maine families discover its exceptional pediatric care. We developed a strategic campaign to reach parents who were actively choosing a provider while strengthening awareness of the broader InterMed brand and its commitment to patient-centered primary care.

The campaign focused on attracting new patients to InterMed’s three greater Portland pediatric offices while reinforcing what sets the practice apart. With minimal recent marketing, this was an opportunity to let families know InterMed was accepting new patients and to build lasting recognition of the brand.

Our messaging highlighted the qualities parents value most when selecting a pediatrician: clinical excellence, compassionate providers, physicians who take the time to know their patients, and a warm, welcoming environment. We also emphasized InterMed’s collaborative approach to care, evidence-based treatment, comprehensive services, and the continuity of caring for families across generations.

By combining awareness with meaningful brand storytelling, the campaign positioned InterMed Pediatrics as a trusted partner for families and helped drive consideration among parents searching for high-quality pediatric care.