Highland
Green
+ About
Highland Green isn’t simply selling homes—it’s inviting people to embrace a new way of living. As one of Maine’s premier active adult communities, Highland Green combines thoughtfully designed homes, exceptional amenities, and a vibrant, resident-driven lifestyle that resonates with today’s 55+ homebuyers. Every touchpoint reinforces the brand promise of connection, wellness, and adventure, from scenic trails and golf to an active social calendar and custom home opportunities. By leading with lifestyle over real estate, Highland Green has established a compelling market position that attracts buyers seeking more than a home—they’re searching for their next chapter.
+ More Than a Place to Live
CD+M partners with Highland Green to support marketing for one of Maine’s premier active retirement communities. Working alongside their in-house marketing team, we help showcase the exceptional lifestyle Highland Green offers while connecting with prospective homebuyers throughout New England, and beyond.
CD+M provides full-funnel media planning and buying across traditional and digital channels, along with video production, digital advertising creative, campaign management, and performance reporting. Our integrated marketing approach promotes both resale homes and new-construction custom-build opportunities while highlighting the community’s unique amenities, active lifestyle, and welcoming sense of community.
By combining strategic media planning with compelling creative and data-driven campaign optimization, CD+M has helped drive sustained growth in website traffic and support Highland Green’s ongoing sales efforts. Our partnership continues to strengthen awareness of the community while connecting qualified buyers with one of Maine’s most distinctive retirement destinations.
+ Other Work
