York Spiral Stair has been making a beautiful and practical impact on home interiors for over 30 years. The stunning woodwork and handcraftsmanship of their double helix stair design sets York apart from other furniture manufacturers. However, for many years, the brand itself was not as distinguished as the product.
Following York Stair’s theme of “a functional work of art,” CD&M designed a new website that showcased the features and benefits and celebrated the visual beauty of the curved stairs. The new site appealed to consumers, as well as architects, builders, and interior designers. Today, the majority of sales inquiries originate at the website and York Stair enjoys an elevated position in the marketplace.
What began as a "what if" conversation among the woodworkers and designers at York Stair led to a new line of graceful home furniture. CD&M helped create sell sheets and a microsite.