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In 2008, statewide research showed alarming trends in exposure to secondhand smoke—especially its serious effects on children in homes and in vehicles. After a new state law banned smoking in vehicles when children under 16 are present, CD&M worked with Partnership For A Tobacco-Free Maine to launch a new marketing initiative designed to educate Maine people about the new law, as well as the dangers of secondhand smoke. The result was “Wherever you live and breathe, go smoke-free,” an acclaimed campaign that substantially raised awareness, and increased calls to the Maine Tobacco HelpLine by 15%.

TV

In these haunting TV spots, secondhand smoke is shown as an invisible, relentless pursuer, as it silently hunts its victims.

Partnership For A Tobacco-Free Maine
Secondhand Smoke

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Secondhand Smoke Image
Secondhand Smoke Image
Secondhand Smoke Image
Secondhand Smoke Image
Secondhand Smoke Image
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