Research indicates that quitting smoking is directly linked to an individual’s social network. The desire to quit using tobacco and the success at which it is accomplished happens in groups—whether it is family, friends,
co-workers, or online communities. The QuitLink is an online community of support to quit smoking. A resource rich in content and ideas, the QuitLink reinforces tobacco users that they’re making the right decision to quit. A truly integrated campaign, quitters and supporters find themselves connected to friends and strangers alike who offer encouragement through social media, the website, television, radio and online banner messaging. In reaching out to the QuitLink community in moments of need, quitters find the strength to go on.
Quitting is tough, and support makes all the difference. This is just one of hundreds of stories shared through The QuitLink.