New name, new brand, same mission. New England Cancer Specialists is a nationally recognized, independent cancer care and research facility, with locations in Maine and southern New Hampshire. For over a year, CD&M worked with the practice — formerly known as the Maine Center for Cancer Medicine and Blood Disorders — in developing their new name, logo and corporate identity materials to better communicate the organization’s true reach and constituency.
CD&M helped create the new name, and designed the logo. Utilizing and refining elements from their previous logo, this bold, iconic mark symbolizes the organization's evolution.