Lee Auto Malls is Maine’s top volume car dealer and remains family-owned and operated. Lee owns and operates over 20 locations throughout the state of Maine—including Lee Credit Express, CreditNow and Lee Auto Repair & Service Centers. CD&M recognized the commitment to customer service Lee Auto Malls had established over their 75 years in business and utilized this angle to reinvigorate their brand. Let’s just say the customers had a lot of fun speaking their mind!
A microsite was created to complement the television campaign. Existing customers submitted stories about their Lee experience for an opportunity to be on TV.