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DiMillo's is one of the oldest, best-known landmarks on Portland's waterfront, with generations of loyal customers. But when the brand became outdated and DiMillo's became known to locals as a "tourist trap," CD&M refreshed the restaurant's identity with a new name, new logo, and new marketing materials. In just one year—and in the midst of a down economy—sales rose 7%, and DiMillo's is back to being a top dining destination.

Signage

Prominent signage marks DiMillo's place on Portland's waterfront.

DiMillo's On The Water

DiMillo's On The Water Image
DiMillo's On The Water Image
DiMillo's On The Water Image
DiMillo's On The Water Image
DiMillo's On The Water Image
DiMillo's On The Water Image
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