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As social media permeated more and more of the worldwide culture,
Dead River Company needed to launch itself into the new digital world to reinforce its brand and remain competitive. CD&M facilitated its social media premier with a philanthropic “Share the Warmth” campaign that earned them “likes” and “friends” while emphasizing community values. New Englanders were asked to hunt for $500 charitable gift certificates in the form of a hidden cardboard “Arthur,” a veteran
Dead River employee. Facebook generated clues as to Arthur’s whereabouts, resulting in a solid social media foundation and more than 118 online and print articles.

PR

Inviting ordinary people to help give away $10,000 to nonprofit organizations, and making it fun? That's good news, and resulted in over 118 online and print articles about this campaign.

Dead River Company
Share the Warmth

Share the Warmth Image
Share the Warmth Image
Share the Warmth Image
Share the Warmth Image
Share the Warmth Image
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